Stop playing with your food – understand it with Yummly.com

I'm pleased to announce First Round's investment in Yummly.com.  This is a great site for anyone who needs a recipe, knows anyone with any special food needs, wants to understand what they're eating, wants to know how to use what's in the cupboards or anyone who just loves food. Fortunately, we are lucky to be coinvesting with Harrison Metal and Intel Capital, as well as some of the savviest angel food cake eaters – I mean angel investors) I know.  I have been using this site for a few months and find it amazing.

David Feller and the team have taken the time to build algorithms that parse recipes for the actual content of the foods in them - both caloric and other. So there is a true semantics instead of just an ingredient list and this extends beyond nutrition to  taste,  price, allergens, diet etc. 

For my nephew who is allergic to tree nuts, I can check a box and ensure I see recipes that don't use them.  For my son-in-law with gluten allergies, I can check another box and get gluten free recipes.  And if I have some fresh rosemary left, i can search and find recipes that use it, even if they're titled  "herbs", since Yummly knows that rosemary is an herb. Yummly also makes great suggestions for recipes I might enjoy.   In other words, this is the first real advance in recipe processing since multiplication for understanding how to change quantities (unless, of course, you're baking, which Yummly understands as well.).

Of course, in 2010, there's a social element as well - you get to follow others favorites and share your own.  So get an account, start to share your favorites with others, and you'll see that Yummly.com will become your goto site for food.